Hello! I’m Anwesha, a design researcher and strategist in NYC
I help organizations scale by eliminating inefficiencies and ensuring their ideas have market value.
Through strategic user research, leveraging both generative and evaluative methods, I define and measure value, ultimately driving success
I am passionate about using storytelling to craft compelling narratives that advocate for user needs and secure stakeholder buy-in.
Here are a few organizations I collaborated with…
Here are some of my recent projects ….
Pixel Health
Design Research | Innovation Strategy
Understanding innovation opportunities in the phone ' s role in people’s tracking and managing healthcare journeys.
Outcome: Uncovered 6 whitespace opportunities for Google R&D
Thrive By Design
Design Research | Service Design Optimization
Reimagine the existing service framework, streamline the customer journey, and enhance user engagement
Outcome: Raised customer satisfaction ratings by 33% and generated a revenue spike of 78%
So what sets me apart as a researcher and strategist?
Versatile Generalist
Adaptive problem-solver with broad expertise in multiple sectors.
Futures Thinking
Engaging in speculative design to envision possibilities and anticipate future needs.
Storytelling Prowess
Build compelling visual narratives to engage stakeholders effectively.
Dialogue in Diversity
Facilitating meaningful conversations in diverse contexts.
Experimental Mindset
Embracing innovation through iterative exploration of methodologies.
Dual-Realm Competence
Seamlessly bridging user experiences in digital and physical realms.